News on November 24th, Beijing time, TV panel prices continue to fall, and double-twelve TV prices will hit a new low. Panel prices fell in July this year after a year of continuous increase. Compared with the rate of increase, the rate of decline this time is very fast and the magnitude is also very large. As of October this year, 32-inch panels have fallen by more than 42 percent , 43-inch panels have fallen by more than 33 percent , and 55-inch large-screen panels have fallen by more than 20 percent .
The price of 55-inch and 65-inch LCD panels has returned to the level at the end of last year and the beginning of this year, while the prices of 32-inch and 43-inch panels are even worse, falling back to the same period last year. Under this decline, the price war in the TV industry began to take place again during the Double Eleven. However, the decline of the panel has not stopped, and the double twelve after the double eleven will probably usher in the historical freezing point of TV prices.
Recently, research institute Omdia released a report saying that TV panel prices may continue to fall, or fall to the bottom in the first quarter of 2022, and rebound in the second quarter of 2022. In other words, during the Double 12 period, the price of TV panels may continue to fall. For consumers, Double 12 may be a good time to buy bottom TVs.
The continuous decline in LCD panel prices is expected. In the post-epidemic era, consumer demand has weakened and manufacturers are not actively stocking, and demand in the terminal consumer market is also very sluggish, which has led to the decline in LCD panel prices. Under all conditions, the speed of panel price decline is surprising.
In the early stage of this panel price decline, that is, after July of this year, the price of TV has been reduced for the first time after the price increase. At the end of August, Xiaomi, Skyworth, TCL and other brands have announced that they have begun to cut prices, especially the Redmi MAX98 and 86-inch TVs launched by Xiaomi, which directly cut prices by 2,000 yuan, starting a jump in price. Other brands followed suit, lowering prices to varying degrees, especially for small-size TVs, which saw large increases and even greater declines.
The price drop of TV panels is expected, which is not unrelated to the market conditions in the past two years.
Terminal consumption has weakened and the market is saturated. In the post-epidemic era, people's "home" and "home" activities have been lifted, and outdoor activities have increased significantly. At the same time, this has also led to a further weakening of people's demand for screen display equipment. The price of LCD panels has also become a buyer's market in this weakness, and prices have also ushered in a sharp decline.
Secondly, as one of the world's largest TV consumers, the TV market in North America and my country is becoming saturated, especially as the world's largest TV market. After the frenzied expansion of the TV industry in the past few days, the price war has not only overdrawn the market's consumer power in advance. , And also brought my country's TV market into an era of stock, with weak consumer demand.
The retail volume of my country's TV market in 2020 will drop by 9.1 percent year-on-year, and the growth will be weak. Cumulative sales in the first half of 2021 will drop by 14.7 percent year-on-year. Such a market, which occupies nearly one-tenth of the global market, has experienced weak growth in the past two years, which is bound to have an impact on the global TV market.
It is foreseeable that under this time the panel price declines, the competition in my country's TV market will return to the era of price wars. We all know that the price war in my country's TV industry is very prominent, and in the long-term price war competition, TV prices have dropped again and again, and the "price-for-quantity" approach has been tried and tested repeatedly.
In addition, in the first half of this year, the total shipments of the top 7 domestic TV brands in mainland China, including Xiaomi, Hisense, TCL, Skyworth, Changhong, Konka, and Haier, were 14.64 million units, a year-on-year decrease of 16.1 percent . Double 11 has launched a round of price reduction promotions, and the effect is not bad. In order to complete the annual shipments, the price war on Double 12 will definitely be more intense.
The price of TV panels continues to fall. Double 12 will definitely be able to buy cheaper TVs.
