At present, life in many industries is not easy. The same is true of the full-color LED display industry, especially the distributors all over the country. The task, especially the task of promoting new products, is difficult to complete; the loss is hundreds of thousands or even hundreds of thousands; there are also various problems such as difficult personnel management and poor performance...In addition to this year's epidemic, Many distributors with a single channel and a single brand have experienced unprecedented bottlenecks and crises.
Full color led display
In recent years, the LED display industry has continued to accelerate the sinking of channels. As leading screen companies have entered the market, the overall number of channel distributors has accelerated their expansion. Then, an important question that arises from this is: How do so many channel distributors make money? Facing the current market situation, how can manufacturers join hands with distributors to overcome difficulties?
At present, the key to making money for these distributors, brand experience stores, and cooperative stores in the first-line market must be "product empowerment, marketing empowerment, and promotion and sales." First of all, it is necessary to provide differentiated boutiques for physical stores. It is not a simple homogenized low-priced machine, but a low-priced boutique machine and best-selling machine that is different from traditional LED display products. Both scale and profit must be grabbed.
Secondly, it is necessary to help dealers improve their marketing methods, not just stop at offline promotions with a radius of 3 kilometers and 10 kilometers, but also make full use of online platforms such as live broadcast to integrate various promotional resources to carry out a full range of attracting customers; Furthermore, it is necessary to create a series of "light promotion" activities, especially in accordance with the characteristics of the local market and the reality in the dealership, launch a series of differentiated sales promotion activities to bring goods.
At the same time, distributors themselves should actively seek out opportunities. Faced with the dilemma of "pursuing scale and increasing quantity but experiencing continuous shrinkage, and pushing high selling quality is simply "harder and harder", dealers must return to their original aspirations. First of all, LED display dealers must be completely and traditional Say goodbye to price promotion, find the resonance point of good products and consumption upgrade demand, and better serve customers in the purchase process.
Secondly, LED display distributors also need to become experts in consumer psychology to gain insights into user changes and preferences through the new and hot-selling products and boutiques that are featured in the season. Especially in the face of the special culture and background of the local market, understand the customers' preferences, find their points of interest, and then plan the main promotion and main sales products in a targeted manner; furthermore, the distributors should focus on the LED display products, technology and user needs. To get through and landing in specific application scenarios, it is necessary to make full use of scenarios and experiences to promote the landing of mid-to-high-end products, and to further highlight the products instead of forcing them to sell.
At present, the channels of various LED display brands, manufacturers, and retailers are sinking, and most of them have opened brand experience stores, stores, or fully opened franchise stores, etc. The overall model has also changed from the "staking horse enclosure" in the 1.0 era. Open stores, distribute outlets, fill in the blank market, and enter the "deep cultivation and meticulous work" of the 2.0 era-not pursuing blindly opening stores, but focusing on cultivating the operating capabilities of dealership stores, local brand influence, etc., only to make all franchised dealers earn Money, and then promote the healthy growth of their own channels! This is also an important trend for the LED display industry's next channel operation.
