In fact, concepts similar to smart hardware have been available for more than a decade, and then they have been developing tepidly. Until the first two years, Google began to get involved in smart homes, and the Internet of Things gradually matured and suddenly became "smart". The two words are beginning to flood people's attention, and new products such as smart wear, smart home, and smart health have impacted and subverted the traditional market.
The smart hardware market is skyrocketing, with a domestic share of 30 percent
The global smart hardware has made great progress. The total data of AVC's intelligent hardware omni-channel promotion shows that in 2015, the global retail volume of intelligent hardware was 130 million units, and the quarterly retail volume showed a steady growth trend.
Among these 130 million units, smart wearable products accounted for the majority, accounting for 59 percent of the total, smart home products accounted for 31 percent , and smart health products accounted for 10 percent .
Auf China entfallen 32 % des weltweiten Einzelhandelsmarkts für intelligente Hardware mit einer Marktgröße von 42,21 Millionen Einheiten, von denen intelligente tragbare Produkte immer noch 56 % des Marktanteils und intelligente Set--Top-Box-Produkte 29 % ausmachen Prozent und Smart-Home-Produkte machen 10 Prozent aus, Smart-Health-Produkte machen 5 Prozent aus.
Smart wear is dominated by wristbands, the homogeneity is serious
Der globale Markt für Smart Wearables ist riesig. Laut den Einzelhandelsumsätzen von AVC Smart Hardware erreichte der globale Markt für Smart Wearables im Jahr 2015 77,87 Millionen Einheiten. In den vier Quartalen des Jahres 2015 überstieg die Marktgröße im vierten Quartal 20.000 Zehntausend und durchbrach damit die historische Grenze .
Von den 77,87 Millionen Smart-Wearable-Produkten entfielen 30 Prozent auf den chinesischen Smart-Wearable-Markt mit einer Größenordnung von 23,81 Millionen. In der Markenstruktur des inländischen Smart Wearable-Marktes nimmt Xiaomi, das das Armband im Juli 2014 auf den Markt brachte, den ersten Platz in China ein. Der Anteil der Marke in China betrug 40 Prozent, Apple 9 Prozent, 360 Unternehmen 6 Prozent, Lexin, Ivy entfielen 3 Prozent und verschiedene andere große und kleine Marken machten 39 Prozent aus, und es gab insgesamt niemanden. Xiaomi ist hoch.
Als aufstrebende Branche ist die Produktstruktur des Smart-Wearable-Marktes noch relativ einfach. Intelligente Armbänder machen 58 Prozent des Marktes aus, intelligente Uhren 40 Prozent und andere Produktkategorien nur 2 Prozent. Sie können Armbänder (Bänder) finden. , Uhren) Produkte nehmen 98 Prozent des Marktes ein.
The launch of smart bracelets such as Nike FuelBand, Fitbit, and Jawbone up has not only promoted market development, but also limited the thinking of followers to a certain extent. The AVC smart hardware online retail monitoring data found that in 2015 In January of 2009, the share of bracelet products equipped with screens accounted for about 27 percent , and by the end of 2015, it had risen to 45 percent , and the proportion showed a relatively obvious upward trend. This also shows that the "homogenization" of smart wearable products is increasing. The more serious.
The Xiaomi Mi Band has achieved great results in just over a year. It is reported that in 2015 Mi Band sold 12 million units, which is a staggering number. Driven by the rapid "get rich" interests, many large and small Of manufacturers have entered the smart wearable industry, but for such a new industry, where technology, talent, and innovation are still immature, the inevitable result of rapid development is homogeneity.
Break the chaos in the industry, urgently need to innovate and formulate industry standards
Now that people's living conditions are getting better, more and more people are beginning to pay attention to the problem, and many people are starting to exercise after leisure, and smart wearable products are becoming more and more popular as auxiliary equipment for running and fitness, not only Young people chasing fashion, many middle-aged and elderly people have also become fans of such smart wearable products. However, as more and more companies enter the market, the smart wearable industry has also begun to become a mixed bag.
Judging from the current market situation, upstream component manufacturers of smart wearable products have responded positively. Manufacturers including chip design, small-size panels, radio frequency technology, sensors, etc., have launched solutions specifically for wearable devices. The downstream brand developers are mostly small entrepreneurial enterprises, with a high degree of dependence on solution vendors, and lack of RD and technical support themselves. Therefore, it is difficult to match the needs of downstream developers with the solutions provided by upstream manufacturers, leading to a break in the industrial chain, which affects the further development of technology. In addition, there is a lack of large-scale leading companies in the country to take the lead in integrating the industrial chain, while emerging start-up companies lack the corresponding financial, technical strength and brand appeal to build an ecological chain on their own.
A while ago, it was reported that FitbitFlex and UP bracelets have inaccurate measurement steps, large heart rate errors, and weak battery life. Not only foreign brands, but Xiaomi bracelets have also been exploded many times. The monitoring data and actual deviations are large. Problems, as well as the radiation of various children's bracelets, a series of chaos are not only the functional defects of smart wearable products, but also the lack of industry standards.
For enterprises, the lack of standards will make it difficult for wearable devices to expand into social hot spots such as medical care, elderly care, and child tracking and positioning, which directly restricts the rapid development of the market. Since wearable devices need to be worn by users for a long time, the safety and quality of wearable devices inevitably become important factors affecting their popularity. For users, the safety of wearable devices, batteries, power adapters, wireless connections, electromagnetic compatibility, and the use of hazardous substances require comprehensive certification and evaluation to minimize possible harm to users. At the same time, issues such as the accuracy of basic data and software defects are worth considering, especially implantable products, which directly affect human health and need to be regulated by industry standards.
Darüber hinaus müssen nicht nur Industriestandards, sondern auch professionelle Testorganisationen aufgebaut werden, um die Sicherheit intelligenter tragbarer Produkte zu gewährleisten. Professionelle Testorganisationen können nicht nur Funktionstests in Bezug auf die Produkthardware durchführen, sondern auch mit professionellen Funktionstests beginnen. Spezifische Funktionen können gründlichere professionelle Tests ermöglichen, die auch relevante Standards und Systemspezifikationen in diesem Funktionsbereich fördern können.
